Stay top of mind with your audience and reach new prospects by being active on social media channels. It’s a great way to find out what your customers like about your products or services. And by building an audience you will create trust in your brand.
It’s better to focus on one or two social media platforms and do them well, than water down your message. We can recommend what platforms to concentrate on. We can set up your business profiles and create content. We’ll manage and grow your online audience.
The compound effect of marketing success involves a steady flow of quality content for your social media, website and email list to engage your audience. And improve search optimisation for Google to improve rankings.
We can research the latest developments in your industry and share curated content as well as creating blog posts or articles to set you up as an authority.
We convert dry business updates and news to interesting and informative content. We can smarten up your work and redesign to make it more user friendly. We source the images, relatable articles and inspirational quotes that relate to your business. We’ll then plan and deliver it to your audience in a timely manner.
Social Media Posts
Presentations & reports
Words that work!
Interest your prospects, delight your customers and turn them into raving fans with well-written words that sell your products and services.
Every business needs written content to generate sales. But too many businesses make the mistake of waffling on about themselves. At best, not addressing their customers needs and at worst turning them off. We will turn this around.
Search engine optimised copy
Reports & business writing
Editing & proofreading
Many a digital marketer has stated that a businesses email list is the most valuable marketing asset they have. A warm audience, ready to read and buy from you.
Nurture your current email list with regular contact. Turn them from prospects into buyers and then repeat customers, with newsletters that are interesting, informative and fun.
We’ll make sure you’re GDPR compliant as well as designing engaging content.
Sales promotions & special offers
Tips & help
Reach out beyond your current network and find brand new customers with digital advertising on social media platforms or on Google search. Facebook and Instagram adverts are a cost-effective way to grow a page. Generally organic reach is much slower today, so pages and groups can be kick started with low cost but effective Ads.
Search Engine Optimisation
Keep your website relevant in the search rankings and establish your business as an authority online with regular updates, backlinks and optimisation. Optimising your website will make it easier for customers to find you. We can research the terms your clients are using to search Google for your products and services. We’ll weave them subtly into your written copy.
Keeping a Google my business up to date will support other SEO work in improving visitor numbers.
Google my business
Marketing Strategy & Planning
Marketing is effective when it is clear who your ideal customer is. Why they buy from you, and what separates your business from the competition. If you’re spending money on marketing but not seeing any results then go back to the drawing board.
We can work with you to produce a swot (strengths, weaknesses, opportunities and threats) analysis to give your business a strategy for the future. Creating an annual plan and content calendar will give your business a route to achieve the strategy.
Create a strategy
Find your ideal customer
Businesses still need to connect with customers in the real world because not everything is done online. Shareworkers have a background in Retail marketing and experience in all types of Point of sale.
We can help you avoid a business identity crisis with clear branding. Online content can be reworked for printed materials such as leaflets and brochures to support off line marketing activites.
We can also support you in managing events, general business support and virtual receptionist.