If the internet is the Ocean, then Facebook is the Blue Whale, too big and useful to ignore especially if you are a little
fish. I’ve been diving the internet and have found the following fascinating Facebook facts:
1. Globally there are 1.4 billion Facebook users, 890 million of these log on daily.
2. There are 30 million dead people with a Facebook page.
3. There are 1.8 million likes per minute and since it was launched in 2004 there have been 1.13 trillion likes in total (I’m not
sure that adds up?)
4. In summer 2014 a staggeringly freezing 440 million ‘Ice bucket challenges’ videos were uploaded to Facebook.
5. On average there are 3.74 degrees of separation between users.
6. 82% of small businesses have a page with a total of 40 million small business pages on Facebook.
7. Friday is the best day of the week to post for the highest number of comments, shares and likes.
8. For maximum engagement, the ideal post length is 40 characters.
9. The two commonest reasons for a Facebook user to unlike a page is uninteresting posts and too many posts.
10. All small businesses that want to grow would benefit from Shareworkers managing their Facebook page.
Ok, so no 10 is not such a well known fact.
You will notice constant improvements, from September this year videos can be viewed within the news feed on our pages and
soon Facebook will become transactional so customers will be able to purchase direct from businesses on their Facebook
The Facebook of the future reads like something from science fiction as Mark Zuckerberg the CEO revealed in July this year.
“One day, I believe we’ll be able to send full rich thoughts to each other directly using technology. You’ll just be able to think of
something and your friends will immediately be able to experience it too if you’d like. This would be the ultimate communication
“As part of our Internet.org efforts, we’re working on ways to use drones and satellites to connect the billion people who don’t
live in range of existing wireless networks, our Connectivity Lab is developing a laser communications system that can beam
data from the sky into communities.“
“We’re working on VR because I think it’s the next major computing and communication platform after phones…I think we’ll
also have glasses on our faces that can help us out throughout the day and give us the ability to share our experiences with
those we love in completely immersive and new ways that aren’t possible today.”
I’m not sure I want to know some of my friends’ thoughts.
All of this information and more can be found on Mark Zuckerberg’s Facebook page. While Mr Z changes the world as we
know it, smaller enterprises can change their world using the power of Facebook.
The digital marketing revolution is a brilliant opportunity, especially for small businesses because it allows them to compete
with the big boys and gain a far bigger audience than other traditional marketing methods like newspaper advertising and also
because it is FREE.
We are going through a local communication revolution; the internet for all its global glory has brought us closer to our
neighbours. We have several Facebook pages and groups set up for my local area, Burnham. It is now easy to find other local
businesses and reach potential clients creating social connections which build trust and ultimately sales.
Through Facebook we are working collaboratively in a way that wouldn’t have been possible a few years ago – online but also
over a coffee at the village hall – keeping it local, boosting the local economy, improving community connections.
So if you’re a small business owner, consultant or entrepreneur and you don’t have a business Facebook page or you’re not
making the best of your page currently you are missing out on a whale of a time connecting with your customers, attracting
new customers, building a great reputation and enjoying quality banter.