These five tips will ensure you have Instagram success! We all know that Instagram has a habit of changing their algorithms. One week your post will get hundreds of likes and comments and the next, your post doesn’t seem to hit the same heights. We have put together these five best practices to help your posts get the recognition that they deserve!
- Hashtag, Hashtag and Hashtag some more:-
Instagram now allows up to 30 hashtags on posts. By only using two or three you are missing out on maximum exposure. The basis of Instagram was built on hashtags and it is still the same today. This is how people who aren’t already following you find your posts and profile. So hashtag, hashtag and hashtag some more. Remember to keep them relevant and whilst it might be tempting to use the most popular hashtags. You are much more likely to be seen by using a lesser known hashtag and getting onto the ‘Top Posts’ section.
- Timing Is Key For Instagram Success:-
Test different timings. There are a number of studies online such as this one which show the theoretical best times to post. However, this isn’t always the case, you should test timings. Try a Sunday at 8 pm or a Tuesday at 8 am and see which gets more engagement. A good way to monitor this is to look at your insights on your profile. You can see this by clicking the bar chart in the top right of your screen when on your profile page, then click ‘Audience’ and you can see how many followers you have, their locations, their age range, gender and the time and days when most of them are online. After all, there’s no point in posting at 3 am on a Monday morning if all of your followers are based in the UK and will be in work in 6 hours.
- Video Is Vital For Instagram Success:-
The recent changes to Instagrams algorithm now have video posts ranking higher than pictures, think about this when uploading to your page. Is it worth posting 10 pictures of the sea or would a quick 30-second video show the same thing. Instagram also now has a new feature ‘IGTV’ which is a platform, similar to Youtube, where you can post longer videos so why not try it out? A quick vlog to catch up on your week or a beautiful long documentary can all be posted here and can really help your page grow.
- Don’t Ignore Your Followers For Instagram Success:-
Another change to Instagram recently has seen the chronological format abandoned in favour of posts which get the most engagement. If someone comments on your picture and you ignore it, then it would not be ranked as high as a post with plenty of comments and replies. Try to start a conversation by asking a question or replying to your followers with more than just “Thanks” as this can make a world of difference. Commenting on other peoples posts now helps you both out as the more you engage the more engagement you will get!
- Reach Out To Others For Instagram Success:-
When you post to your profile have a look at the hashtags you are using and see what other posts are on there. After all, these people are clearly interested in the same things as you. You can click through your hashtags, comment and like on others posts to get maximum engagement. Who knows you might get a flood of followers after commenting on a popular post, these people would’ve never seen your profile otherwise. It’s also great to form relationships with people online and show them that you are also interested in what they’re doing. Instagram isn’t a one way street like a Shopify store, you are relying on people sharing your posts and getting involved.
If it’s still all a bit baffling to you, contact us today and we can help you have Instagram success. We can be as involved as you like from content plans to full management packages. We look forward to hearing from you!